Epi was just 22 when he took charge of the family business. He inherited many of his father's strengths - including a keen business sense and fierce pride in his work - but combined this with an awareness of the changing times that would prove vital in the years to come. Crucially, Epi was not just a luthier or a businessman. He was also a keen musician and socialite.
Epi respected the tradition of his father's instruments, but recognized the importance of moving with the times. By 1917, he had changed the company's name to the 'House Of Stathopoulo' and began adapting the product line. Mandolins were falling out of favor. In the post-war era, banjos had started to boom along with jazz, and Epi, with his ear to the ground, recognized this early and armed his company to deal with it. Not only did Epi introduce a line of banjos, but he also developed the instrument's design, patenting his own tone ring and rim construction. It was a sign of things to come.
And so, while the market shift caused some companies to flounder, the House Of Stathopoulo flourished. The firm's structure was re-organized in 1923 as its success snowballed (Epi made himself president and general manager) and even its name was revised to reflect its changing identity. This was the age of possibility, and Epi needed a brand to match. He eventually settled on an amalgamation of his own nickname and a derivation of the Greek word for 'sound'. It was the birth of Epiphone.
In 1924, Epiphone released the Recording Series of banjos to universal acclaim. Indeed, the Deluxe, Concert, Bandmaster and Artist models (plus the budget Wonder model) were so popular that by the following year, Epi had expanded production and bought out the Favoran banjo firm to cope with demand. Thanks to models like the Emperor, and the endorsement of players like Carl Kress, this side of the business continued to grow along with Epiphone's reputation, to the point where the company's name was changed once again in 1928. For now, it would be known as the Epiphone Banjo Company...
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